redesigning pancoast & clifford for the future
Blueprint
for
growth
This project is more than a redesign - it’s a strategic transformation. By combining cutting-edge visuals, a cohesive brand identity, and a growth-focused content strategy, we’ll position Pancoast-Clifford to stand out in a competitive market, attract ideal clients, and drive measurable results. Together, we’ll lay the foundation for sustainable success and a brand presence that inspires confidence and trust.
WHY IS BRANDING IMPORTANT?
Branding is so much more than your logo, font and colors. It's about creating an exceptional experience that makes your clients feel seen and heard.
Branding is your company's distinct identity - it communicates your culture, your values, and your voice. When your branding is cohesive through digital, print, and in-person interactions, your customer knows exactly what to expect of you. To top it off, when branding is done right, it creates a strong company culture and serves as a tool to attract top talent.
Hold on tight, because business is going to explode once you roll out your refreshed brand!
Project SCOPE
WEBSITE & DIGITAL ASSETS
Website Redesign
Complete redesign of 24 pages and 105 galleries on Showit, with mobile optimization, alt text, and SEO setup.
Project Data Sheets
Design of 3 single-sheet "Project Data Sheets" as editable PDFs with accompanying digital versions.
Website Copy
Developing clear, engaging, and SEO-optimized copy that highlights your expertise, attracts ideal clients, and drives conversions.
Brochure & Data Sheets
Writing compelling copy for the Company Overview Brochure and 3 "Project Data Sheets".
Company Overview Brochure
Design of a 42-page brochure in InDesign or Canva.
Social Media Templates
Creation of 40-50 branded templates in Canva for posts, stories, and ads.
Email Templates
Design of 10 email templates for Constant Contact.
COPYWRITING
MARKETING MATERIALS
Full-Day Photoshoot
This session will include employee headshots and candid shots of your team in action to showcase your company culture and professionalism.
Post-Production Editing
After the session, we’ll meticulously edit the images to enhance their quality, ensuring consistency and alignment with your brand’s aesthetic.
Style Guide
Creation of a comprehensive style guide outlining typography, colors, logo usage, and visual guidelines.
Content Strategy
Development of a growth-focused strategy, including target audience insights, messaging, and a content calendar.
Brand PHOTOGRAPHY
BRAND IDENTITY & STRATEGY
Your Brand's Visual Identity
BRAND IDENTITY & STRATEGY
At Pancoast & Clifford, your brand identity is the foundation of your growth. By crafting a comprehensive style guide, we’ll ensure your visual elements - colors, typography, and logo usage - reflect your expertise and professionalism, creating a cohesive and recognizable presence across all platforms. Coupled with a tailored content strategy, we’ll align your messaging with your audience’s needs, highlighting your strengths and reinforcing trust. This strategic approach positions Pancoast & Clifford not just as a contractor, but as a forward-thinking leader in your industry, ready to engage clients and inspire confidence at every touchpoint.
I highly recommend Natalie! She has been integral to
KMA's rebrand.
She provided the vision and skill we needed to successfully pull it all together. In addition to her vision, I greatly appreciate personal touch when working with my staff and how she works so hard to "get" us. The results of her work have exceeded expectations.
- Jeremy Philo
PRESIDENT,
KMA DESIGN STUDIO
"I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
digital assets
We begin by understanding your goals, audience, and competitive landscape. This insight drives the structure, functionality, and design of your digital assets, ensuring every element serves your growth strategy.
Your 24-page website, including 105 project galleries, will be fully redesigned on Showit to reflect your brand’s professionalism and expertise. The design will be optimized for mobile, enhanced with SEO, and structured to guide visitors through an intuitive, engaging experience that converts leads into clients.
Content Integration
By integrating copywriting tailored to your brand and goals, your website will communicate your value with clarity and impact. We’ll also ensure seamless presentation of your project data sheets, making your expertise easily accessible to prospective clients.
From your company brochure to social media and email templates, every asset will align with your style guide and messaging. These tools ensure you maintain a consistent, polished presence across all platforms, boosting recognition and trust.
Digital Asset Creation
Building Your Digital Real Estate
Strategic Foundation
Website Redesign
Before launch, we’ll conduct rigorous testing to ensure your website and digital assets perform flawlessly. Once live, you’ll have everything you need to manage and leverage your digital real estate with confidence, supported with post-launch training.
Optimization & Delivery
MARKETING MATERIALS
Social Media Templates
Professionally designed templates for social media posts and stories will help you showcase your projects, company culture, and updates with ease. These templates are editable in Canva, allowing you to update text, images, and colors quickly while maintaining a consistent brand presence.
Streamlined and visually engaging email templates will support your client outreach, project announcements, and internal communications. These templates ensure your messaging is clear and impactful every time.
Designed for flexibility, your project data sheets will be fully editable, allowing you to update project details, photos, and metrics as needed. These professional one-pagers will position your expertise effectively during client proposals or presentations.
Branded Email Templates
Editable Templates
PDF Project Data Sheets
LET'S BE REAL
In a world where stock photography is grossly overused, set yourself apart with real pictures of your people and processes.
Professional, high-quality photography is essential to showcasing Pancoast & Clifford’s expertise, professionalism, and team culture. Our full-day session will include both polished employee headshots and candid workplace shots, capturing your team in action to highlight your collaborative approach and attention to detail. Each image will be carefully planned to align with your brand identity and growth goals, ensuring they resonate with your audience.
Post-production editing will refine these visuals, delivering a curated selection of stunning, on-brand photos ready to elevate your website, brochures, and digital campaigns. These images will not only tell your story but also build trust and connection with your clients.
photography
With this rebrand,
YOU GET:
+ COMPANY OVERVIEW BROCHURE $7500
+ SOCIAL MEDIA TEMPLATES $2750
+ STYLE GUIDE $3750
+ WEBSITE REDESIGN $15,000
+ 3 PROJECT DATA SHEETS $2750
ready to get started?
+ content strategy $6000
+ PHOTOGRAPHY $6000
+ EMAIL TEMPLATES $2750
+ COPYWRITING $10,000
I’ve had the privilege of working with iconic figures like Leslie Odom Jr., Arnold Schwarzenegger, Condoleezza Rice, Ted Koppel, and Temple Grandin. Local companies including Univest, Pine Run Retirement Community, and Delaware Valley University, as well as national brands, including OstomySecrets, Microsoft, and Google. My work has also been featured in prominent publications such as The New York Times, Suburban Life Magazine, and Meetings + Events.
Over the years, clients have often admired my branding and design work, leading them to seek my expertise in elevating their own. When I take on a project, I approach it with the same passion, precision, and dedication I pour into my own brand. This personalized approach means I’m highly selective, ensuring every project receives the care and attention it deserves to create impactful, growth-driven results.
